USP stands for Unique Selling Proposition (or Point) and every
business needs one. It’s easy to spot a USP once you see one in
action. It’s the service or product that you offer which no other
business is currently offering to their clients.
It’s what your business stands for.
It’s how you’re different.
Your USP is why consumers should do business with you, versus
the competition. It’ll also be the reason they keep coming back to